Vision and Empowerment -- New TV Ads are Almost Humorous

Ad writers are really clever and ingenious.  There have been a recent spate of ads pitching the message that a firm's is superior ( and by extension it's products) because employee's share in vision.

Really?

How about some empirical data to confirm this assumption. Employee Survey's: 3rd party interviews? To the contrary , the public is presented with senior executives telling us what to believe.  As a consultant who believes in the merits of vision statements which are bought into by employees, I think the ad program may have some merit.  But please, CEO give us some hard evidence.

Employee buy in is often assumed by those in the corner office.   Do a survey: Measure quality: and by all means conduct focus groups.  The truth will set you free --and enable the real empowerment of employees.